New Face

Shinjin (新人) is a term used in the adult nightlife industry to refer to a staff member or female attendant who has recently debuted and is still inexperienced.

Many establishments treat new faces specially. For example, they may offer new-face-only pricing plans or campaigns where the nomination fee is waived. This is a mechanism to help new faces gain customers and accumulate experience.

A characteristic of new faces is that they are unfamiliar with customer service, but some clientele prefer their freshness and unpolished charm. Depending on the shop, new faces may undergo training or receive guidance from senior cast members.

In terms of pricing, new faces are often set at a lower rate than regular cast members, and a "new face rate" is commonly applied for a certain period after debut. In shops with a nomination system, the nomination fee for new faces is often free or set at a low price.

However, the definition and treatment of new faces vary by shop. Some shops consider a new face as someone within the first month of debut, while others extend it to three months or more. When using such services, it is advisable to check each shop's rules.