Store-Based

Store-based (tenpo-gata) is one of the fundamental operating formats in Japan's adult entertainment industry. It involves a fixed physical location where services are provided on-site, distinguishing it from delivery or outcall services.

In this format, customers visit the establishment directly and utilize the facilities and staff available within the premises. A prime example is the soapland, where private rooms and bathing facilities are fully equipped on-site.

The key advantage of store-based operations is convenience and security—everything happens in one place, eliminating the need for travel. Each venue offers a unique concept, interior design, and service menu, allowing for a varied experience.

Pricing structures vary by establishment, but typically include a basic fee (often called an entrance or bathing fee) plus additional charges for nominations and optional services. First-time visitors are advised to review the pricing system in advance.

Store-based establishments are the most traditional and widespread format in Japan's adult industry, found in many cities and districts. Always check official venue information and adhere to the rules and etiquette of each establishment.